It all starts with the choice of the suitable Webhost, which despairs some people already. One is very affordable but offers small service, the next one offers service but its hard to cope with the online customer portal.
At the beginning of a successful website, as with all things a detailed planning is needed. It begins with the choice of a suitable Hoster or also supplier. The requirements for the Hoster will depend on the purpose of the internet presence, because not every website needs a web host with 50 Gigabytes of webspace immediately or even more.
For a website that is mainly just for the presence and its content largely remains the same a so-called Managed Server is certainly too ambitious. Often a Shared Hosting Server as it is offered by big companies bundled with a landline phone should be enough for the beginning.
If you like to build up an online shop, a magazine or something similar in size and you expect a steady growing number of visitors, you should choose a Hoster which is equipped for professional purposes and also offers a suitable service. An uncomplicated adaptation of the Hosting Package would be very important here. For example, that you start with a smaller package and adapt gradually to the success of the website.
The overview and user-friendliness – the so-called usability – is also a point to look at, because you still like to find your way on the customer portal even after a few months of abstinence, without calling the hoster’s hotline each time you log in. These and other issues need to be resolved before one binds himself contractually for 12 months or longer to a certain Hoster.
We consult you in detail and also can give recommendations with pleasure. We also manage the moving to a more suitable Hoster and do the set up of your domains, email addresses and databases on your new server.
For many companies the website is the heart of their presentation, or even the basis of their business concept. In this case a databased supported website is the only possible solution.
Many potential customers in search of products or services actually follow their initial impression of a company’s website. In fact prospective clients only look at the first ten websites listed on a search engine, or even decided for a supplier in the first five entries. This means it’ s not just about having a visual appealing site which is also uncomplicated to navigate, furthermore it must be listed as far ahead as possible.
The first point is to accomplish rather quickly. But the ranking on Google, Yahoo, Bing and others is a task that needs to be developed and built consistently over a period of at least one to two years. A nice and easy to use website is completely useless if no one knows it. Here SEO – Search Engine Optimizing – is the keyword.
Since the search engines regularly change their rating focuses – especially Google, all others follow soon – a permanent maintenance is necessary. A company whose core business depends to its website should register this issue under ‘monthly expenses’. Here the ranking is significant to your conversions.
For the ones who consider their website rather than a business card in the internet, and whose customers are acquired exclusively in the real world, we recommend a CMS as well because it’ s simply the future on web, but an individual built site would do the job as well. Maybe the classical form of advertising via printed products would be a much more usefully solution here.
Most modern websites of today are based on a CMS – a Content Management System – also known as Editorial System. This database supported website shows its advantages especially in the separation of function, design and the uncomplicated content maintenance for people with average computer skills – as long WordPress is in use. On WordPress it is also quite easy to extend the systems functionalities by installing additional small software tools, the so-called Plugins.
Content Management Systems are also more helpful for the widespread distribution of the website on Search Engines, because they are usually already designed for SEO-purposes. SEO stands for Search Engine Optimising which is blatantly important for the brand awareness on the web and the ranking on Search Engines. A CMS facilitates the workflow in many ways and – at least WordPress – is possible to learn with average computer skills.
Every CMS whether it is WordPress, TYPO3 or Joomla, offers a range of pre-designed layouts – so called Themes or Templates – which be selected according to the needed functions and will be modified in design to your wishes. Thus, you will get a stylish layout, adapted to your corporate design and tailored to your functional needs.
If you decide to maintain your website yourself, we will be happy to train you on WordPress. This CMS is by now the clearest, easy to learn with average computer skills, and with about 40% of the global use the most successful. If you are used to working with Microsoft Word, you shouldn’ t have a problem getting by with WordPress.
For an extensive corporate website with numerous of different levels and different access rights, Joomla or even TYPO3 is more recommended. If you run your website with Joomla and like to maintain it yourself, you need to have very good computer skills and high database knowledge. The same for TYPO3 which is already some kind of ‘machine’. This system should be continuously supervised by a professional.
SEO stands for Search Engine Optimising. This topic is about the optimization of locating and increasing the recognition of a website on the internet. A website which is not known is useless.
As already mentioned under ‘CMS‘, SEO – Search Engine Optimising – is used to enhance the visibility on the web and the ranking on Google and others. A well organised SEO-Management is almost like science because Search Engines – and here Google is particularly eager – like to change the rules and regs to evaluate the rankings from time to time, or vary the focuses of their assessments.
Here a number of different measures interlock to a successful SEO-Management as for example to determine the expedient Keywords for the websites subject and its position in texts and file names.
But unfortunately, the job is much more than just picking the right keywords. Contemporary SEO-Management deals among other things with interlinking to other websites to increase the number of so-called Backlinks. Here the Backlinks are weighted on quality. For example, the link from a site with a similar subject will be higher weighted than a link from an off-topic website.
Also, the integration of Social Networks like Facebook, LinkedIn or Google+ is playing an increasingly important role on professional SEO-Management. If you like to be successful permanently here, all contents such as texts, pictures and files has to be continually aligned with your SEO-Expert and all links, internal as well as external need to be checked for timeliness over again. All of this needs permanent care.
Good content is the prerequisite for a high ranking on the Search Engines. Meanwhile, – amongst SEO-Experts – it is crystal clear: the requirements for the success of a website are the big C’s: Content, Content and Content again.
To bring a continuously increasing number of visitors to a website a high quality content is needed. Under good content Search Engines consider text with high informative message and a certain value and benefit for the visitors.
The times when it was enough to enrich texts with a certain percentage of keywords, so that the texts contained no recognizable statement any more, are fortunately gone. The technology has involved so that Search Engines are able to distinguish meaningful text from sense-free, and do not evaluate a text according to its density of keywords. Now the benefits for the visitors is clearly in the focus.
And that’ s a good thing, because it was the end of those meaningless ‘deserts of lead’ on million of websites. This meant that website operators have to invest a lot more effort on creating the textual content if they want to keep their good ranking or even get one.
Therefore, it makes perfect sense not just using texts, product descriptions, reviews, blog or forum posts and articles from other websites in a modified form, but rather developing a kind of own ‘language’ and coordinate closely with your SEO-Department.
Despite the increasing focus on the internet the classical print product will always be an important part of media communication. Finally, despite the invention of the television, there are still cinemas.
After a certain time of a perceived lack of interest in traditional print products as an advertisement tool like business cards and stationery or leaflets and mailings, this ‘old-fashioned’ form of media communication seems to see a little renaissance now.
It’ s not that easy conveying the exclusivity of a company just by using digital channels and environments. The impression your company leaves behind can be crucially affected in an emotional way by the haptic side. By using print products, the character and values of a company can be taught very clearly in a crucial and sustainable way.
Not every company needs the full range of print products as leaflets, mailings, image- and product brochures or even a company magazine. The most important is that everything is perceived as a unified whole and consequently emphasizes the style and sophistication of the company.
We explain the different products – all about the necessities, the possibilities and the superfluous – always within the scope of your budget, and advise you in detail. Of course we also take care of all production processes and delivery.